# Empact Partners > Empact Partners is a B2B SaaS GTM consultancy that helps software companies go to market fast and sustainably. Founded in 2020, the team runs six integrated workstreams — GEO, Content Marketing, SEO, Brand Marketing, RevOps, and PLG — that compound over time. Many partnerships run 5+ years. Empact Partners embeds with clients as long-term growth partners, not a traditional agency. The team has driven results including 250K+ monthly organic sessions, 1600% organic traffic growth, 11M app downloads, and 100+ leads within 12 months across its partner portfolio. Based in Estonia (Empact Partners OU), the consultancy also builds its own SaaS ventures including Qvery and MarketSplash. ## Workstreams - [Generative Engine Optimization](https://www.empact.partners/generative-engine-optimization): Optimize brand visibility in AI search engines like ChatGPT and Google AI Mode using the GEO = UGC + Mentions framework. - [Content Marketing](https://www.empact.partners/content-marketing): Original, human-written content including long-form articles, product tutorials, eBooks, and expert interviews built from real product expertise. - [Search Everywhere Optimization](https://www.empact.partners/seo): Multi-platform organic growth combining on-site optimization, Existing Article Outreach (EAO) campaigns, and AI search readiness. - [Brand Marketing](https://www.empact.partners/brand-marketing): Brand evaluation, messaging frameworks, website audits, and conversion optimization for B2B SaaS companies. - [RevOps](https://www.empact.partners/revops): AI-driven revenue workflows connecting sales and marketing systems with tools like HubSpot, Segment, and Clearbit. - [Product-Led Growth](https://www.empact.partners/product-led-growth): Product-driven acquisition strategies optimized for AI-first discovery, including strategic mentions and UGC orchestration. ## Partner Case Studies - [KDAN Mobile](https://www.empact.partners/partners/kdan): 200% organic traffic increase and 80K monthly blog visits from zero across a 5+ year partnership spanning Series A to Series B. - [Linearity](https://www.empact.partners/partners/linearity): Grew blog from zero to 250K+ monthly organic sessions, contributing to 11M app downloads and $35M in funding raised. - [flair](https://www.empact.partners/partners/flair): 1600% organic traffic growth in 3 years with 500+ authoritative backlinks at DR 40+ and 150+ articles created. - [Feathery](https://www.empact.partners/partners/feathery): 300% organic traffic growth in 16 months with 40+ articles and 5.5M+ impressions, reaching profitability within 10 months. - [buycycle](https://www.empact.partners/partners/buycycle): Guided domain migration and multi-language expansion to 190K+ monthly organic visits across 32 languages. - [KKday](https://www.empact.partners/partners/kkday): Expanded US travel market share through Reddit marketing generating 3M+ post views and 4K+ upvotes. - [wecantrack](https://www.empact.partners/partners/wecantrack): 25X traffic increase in 3 years, grew domain rating from DR 55 to DR 70 with 150+ organic backlinks earned. - [Brame](https://www.empact.partners/partners/brame): 700% organic traffic growth in 12 months and doubled domain rating to DR 50+ in 10 months. - [Lative](https://www.empact.partners/partners/lative): Strategic eBook defining the Growth Efficiency concept generated 100+ leads in 12 months and 200+ ProductHunt upvotes. - [Vestlane](https://www.empact.partners/partners/vestlane): 16 deep-niche content pieces backed by 9+ hours of expert interviews for a PE/VC fund operations platform. - [PDF Reader Pro](https://www.empact.partners/partners/pdf-reader-pro): 100% organic traffic increase and 85% sales growth in one year with 500+ product tutorials. - [FAIR VC](https://www.empact.partners/partners/fair-vc): 6+ year portfolio-level partnership across 6 SaaS companies with sustainable organic acquisition engines. ## Empact Zone (Publication) - [Generative Engine Optimization Guide](https://www.empact.partners/empact-zone/generative-engine-optimization-geo): Deep dive into GEO strategy, how AI search engines work, and how SaaS companies can optimize for AI recommendations. - [Reddit Marketing Case Study](https://www.empact.partners/empact-zone/reddit-marketing): How Empact Partners leverages Reddit to drive referral traffic and conversions for partners. - [Reddit Lead Generation for Insurance](https://www.empact.partners/empact-zone/reddit-marketing-case-study-insurance-broker-leads): Generated nearly 40 qualified leads in a single month from Reddit for a B2B insurance partner. - [UGC as a GEO Strategy](https://www.empact.partners/empact-zone/ugc-as-a-geo-strategy): Why Reddit and user-generated content matter as much as your website for AI search visibility. - [Existing Article Outreach (EAO)](https://www.empact.partners/empact-zone/existing-article-outreach): Strategic link-building technique focused on earning mentions in high-authority articles already ranking for target topics. - [Link Magnets for Off-Page SEO](https://www.empact.partners/empact-zone/link-magnets-for-off-page-seo): How Empact Partners builds content assets that earn backlinks organically without outreach. - [SaaS GTM Death Spiral](https://www.empact.partners/empact-zone/saas-gtm-death-spiral): Common patterns that cause SaaS companies to fall into unsustainable GTM motions and how to avoid them. - [Direct-to-Decision-Maker Marketing](https://www.empact.partners/empact-zone/direct-to-decision-maker-content-distribution): Why most SaaS content never reaches the C-suite and how to turn executive attention into revenue. ## Ventures - [Qvery](https://www.empact.partners/ventures/qvery): AI agent company co-founded by Empact Partners to help brands measure and grow visibility in AI search engines. - [MarketSplash](https://www.empact.partners/ventures/marketsplash): Marketing publication for SaaS professionals with 800K+ monthly views, launched in 2020 as a GTM testing ground. - [Hutte](https://www.empact.partners/ventures/hutte): Salesforce DevOps platform co-founded with FAIR VC portfolio, built GTM strategy and launched the Trails publication. ## Company - [Homepage](https://www.empact.partners/): Overview of Empact Partners' SaaS GTM consultancy with client testimonials and partner results. - [About](https://www.empact.partners/about): Meet the Empact team including founder Vlad Shvets and the senior GTM consultants. - [All Partners](https://www.empact.partners/partners): Complete list of partner case studies with results across organic traffic, backlinks, and revenue growth. - [Ventures](https://www.empact.partners/ventures): Empact Partners' own SaaS ventures including Qvery, MarketSplash, and Hutte. - [Empact Zone](https://www.empact.partners/empact-zone): The Empact Partners publication featuring SaaS GTM research, case studies, and thought leadership. ## Optional - [Community Marketing for SaaS](https://www.empact.partners/empact-zone/community-marketing-for-saas-beyond-the-slack-channel): Strategic framework for turning community engagement into a SaaS growth engine beyond Slack channels. - [Decoding Developers](https://www.empact.partners/empact-zone/decoding-developers-writing-that-speaks-their-language): How to write marketing content that resonates with developer audiences without triggering rejection. - [Creative SaaS GTM Lessons](https://www.empact.partners/empact-zone/creative-saas-gtm): Insights and predictions for go-to-market strategies in the creative software space. - [Google Algorithm Penalty Recovery](https://www.empact.partners/empact-zone/google-algorithm-penalty): How to diagnose and recover from Google algorithm penalties with a step-by-step roadmap.