Generative Engine Optimization

AI is changing how buyers discover products. If you are not optimizing for AI search engines, your brand will quickly become invisibile and irrelevant.
CORE TEAM

Meet Our GEO Consultants

Vlad Shvets
Founder & CEO
Leon Claassen
GTM Consultant
Teddy Cipolla
Senior SaaS GTM Consultant
Sharné McDonald
Senior SaaS GTM Consultant
Shanal Govender
Senior GTM Consultant

The future of SaaS search & product discovery lies in GEO (Generative Engine Optimization).

GEO = UGC + Mentions.

To win the GEO game, own the conversation on UGC platforms like Reddit and make sure your brand shows up in the sources AI search engines cite for every use case and customer segment.
"The future of search and product discovery lies in AI search engines that provide people with complete answers. GEO is all about the science & art of being AI's top answer to your customers' questions and pain points."
Vlad Shvets
Founder & CEO @ Empact Partners

We pioneer GEO discovery for SaaS companies.

Our GEO Framework is built on the core variables AI models use to provide recommendations, and allows our parners to not only stay relevant but also control the narrative in their industries.
"If you are noticing a continuous drop in clicks and stagnant organic traffic, just know that you’re not alone. This has become a universal problem now that Google no longer holds the “monopoly” on search. Google itself is also becoming an AI search engine. The silver lining? You can still get ahead of the curve by optimizing for AI search engines."
Sharne McDonald
Senior GTM Consultant @ Empact Partners

Let's Partner.

GEO is not just a trendy topic. We’re seeing firsthand how companies are winning and losing the GEO game. Beyond Google, it’s now time to rank high in the “minds” of AI search engines. Let’s partner and make it happen.
"The future of search is "Search Everywhere Optimization". To be discoverable, companies must consistently and meticulously engineer their relevancy and visibility, multi-format (text, videos, assets) and multi-platform (own website, external websites, UGC platforms)."
Vlad Shvets
Founder & CEO @ Empact Partners
EMPACT PARTNERS

Our Case Studies

See how we helped these SaaS companies get ahead of the curve with smart GEO strategies & tactics.
Our in-depth inbound marketing campaigns realized PDF Reader Pro’s potential as a standout document management tool.
Read More
100%
Increase in Organic Traffic in 1 year
500+
Product tutorials written
85%
Increase in sales in 1 year
Linearity's creative software suite is making an empact on the design world. This is our story of a long-term partnership with impressive results.
Read More
250K+
Monthly organic website traffic growth
11M
App store downloads of Linearity products
$35M
Funding raised

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Frequently Asked Questions

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Generative Engine Optimization (GEO) is the practice of optimizing your brand's visibility in AI-powered search engines. As buyers increasingly use AI tools to discover products, GEO ensures your company appears in those recommendations.

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Traditional SEO focuses on ranking in search engine results pages. GEO targets AI models that synthesize information from multiple sources, requiring a strategy built on brand mentions, UGC, and multi-platform presence.

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Our GEO framework is built on the formula: GEO = UGC + Mentions. We engineer visibility across user-generated content platforms and authoritative sources that AI models reference when making recommendations.

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AI search engines are rapidly changing how buyers discover software. If your product isn't visible to AI recommendation systems, you risk becoming invisible to an increasing share of potential customers.

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GEO spans multiple formats and platforms including text content, videos, owned websites, external publications, and UGC platforms like Reddit. The goal is multi-platform relevancy that AI models can reference.

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Our GEO work has driven results like 100% organic traffic increases, 500+ product tutorials, 85% sales growth for PDF Reader Pro, and 250K+ monthly organic sessions for Linearity.

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AI models analyze brand mentions, user reviews, authoritative content, and community discussions across the web. Companies with strong, authentic presence across these signals get recommended more frequently.

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Search Everywhere Optimization expands beyond Google to include AI chatbots, voice assistants, and agentic search tools. It means optimizing your presence wherever your buyers are searching and asking questions.

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Absolutely. GEO complements traditional SEO by adding AI-specific optimization layers. Together, they ensure visibility across both conventional search results and AI-generated recommendations.

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GEO is a compounding strategy. Initial momentum typically builds within 3-6 months, with significant results emerging over 12+ months as AI models increasingly reference your brand across their training data.

Frequently Asked Questions