Product-Led Growth

PLG isn’t for every business. If you sell $500K deals, go sales-led. But for SMBs, mid-market, or prosumers, sales-heavy models waste money. Let prospects discover, try, and buy — without draining your team.
CORE TEAM

Meet Our PLG Consultants

Vlad Shvets
Founder & CEO
Samantha Spiro
Senior SaaS GTM Consultant
Teddy Cipolla
Senior SaaS GTM Consultant
Sharné McDonald
Senior SaaS GTM Consultant
Juxhina Malaj
Senior SaaS GTM Consultant

Is your product optimized for AI agents?

Still relying on traditional content marketing and SEO? AI search engines don't care about your keyword strategy.

"Book A Demo" may also be a thing of the past: your prospects are asking ChatGPT, not filling out your forms.

Let us help you become the default AI engine product recommendation in your industry.
"At Empact Partners, we rebuild PLG for the AI-first world. We make you the default answer when prospects ask AI, "What's the best solution for [your category]?"
Samantha Spiro
Senior SaaS GTM Consultant @ Empact Partners

The new PLG stack: become the AI standard.

Your next hockey stick will come from winning the AI game. Become the go-to answer across AI search engines. Reinforce your acquisition engine by turning AI mentions into high-intent customers.
"The next big growth lever isn’t more traffic — it’s better AI visibility. Do you know how often you’re recommended alongside your competitors for different queries? Conversational AI is a paradigm shift for SaaS buying, and we can help you claim more share of voice."
Sharné McDonald
Senior SaaS GTM Consultant @ Empact Partners

Your next power move is strategic mentions engineering & UGC orchestration.

PLG is broken in the face of agentic search. Gated content has moved from TOFU to BOFU. It's all about visibility in the right places and getting your customers talking.
"Great PLG used to mean removing friction. Now it means removing invisibility. AI agents need to be able to see everything about your product to recommend it to your ICP."
Vlad Shvets
Founder & CEO @ Empact Partners
EMPACT PARTNERS

Our Case Studies

The proof is in the product. See how we helped these SaaS companies gain ground in their industry niches with smart GTM tactics.
We partnered with multiple SaaS companies in FAIR VC’s portfolio, helping them build predictable & sustainable organic acquisition engines.
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6 Years
Of working together & counting
6 Partners
From FAIR VC's portfolio & counting
1 Partner
Company co-funded (Hutte)
Vestlane is a KYC/AML/fund operations platform for PE & VC funds. We helped them create expert content that resonated with their highly demanding niche audience.
Read More
16
Deep-niche content pieces created
9+ Hrs
Interviews conducted
13
Blog articles refreshed

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