Brame: Gamification Marketing On Steroids

If there's one marketing trend that will never go out of style, it's Gamification marketing. Brame, a portmanteau of the words 'branded' and 'game,' is one of the coolest companies we've partnered with so far — and yes, we're aware that makes us sound like we're picking favorites.

Headquartered in Zurich, Switzerland (with a sizable global remote team), Brame empowers companies to reach their customer acquisition and retention objectives using Gamification techniques. Brame's Gamification Marketing Builder is used to:

McDonalds, SEAT, and OXXO are just some of the big names in Brame's user base creating successful campaigns with built-in game elements. We partnered with Brame in early 2023, and within a year, helped them grow their website traffic and inbound pipeline by 700%.

Empact Challenge

By 2023, Brame had grown significantly through outbound sales and was ready to diversify. The goal: grow marketing-qualified leads (MQLs) through inbound strategies to sustain momentum and reduce dependency on a single channel. 

The Gamification market is competitive and expected to reach over US$48 billion by 2029 — which is a lot of scratch cards and spin-the-wheels. Yet, this market is still underutilised. Brame found itself at the right place at the right time to become the authority in Gamification marketing.

Beyond growing its inbound funnel, Brame also needed content their sales team could actually use in conversations — materials that addressed prospect pain points and helped close more deals. That's when Brame and Empact Partners joined forces to deliver exactly that.

Pascal Spaeni

CEO & Co-Founder @ Brame

When we partnered with Empact Partners, we wanted to improve our Google rankings and boost our search visibility in the competitive Gamification space. Empact Partners' team worked closely with us to pinpoint key areas for growth and produced sales enablement content, such as eBooks.

Empact Roadmap

We tackled Brame's challenges methodically — one at a time, in the right order. 

Juxhina Malaj

Senior SaaS Media Consultant @ Empact Partners

Brame welcomed us with open arms from the very beginning. I always appreciate it when the companies we work with invite us to all their weekly internal meetings and their internal brainstorming sessions, where our team always has a say. I was also lucky to meet Brame's founders and their team at their booth at WebSummit in Lisbon. I look forward to meeting their team there again this year!

Working with Brame's team was smooth from day one — which made it easier to tackle each challenge with real momentum.

Content Creation

After pruning and revamping Brame's old content, we identified relevant topic clusters and started populating them with high-quality, expert content.

Gamification marketing is our North Star topic target. Our goal was to make Brame the first name anyone thinks of when planning a Gamification-powered marketing campaign.

Our new articles soon started ranking on the first page of Google and now appear as the first search result for "Gamification." Organic traffic increased by over 40% after just two months of publishing fresh content, while Brame's domain rating grew weekly — from 25 to 50 within ten months of working together.

Julien Ben Hamida

Content Marketing Manager @ Brame

Empact Partners demonstrated great flexibility and understanding throughout our collaboration. They also provided several workshops and training sessions for our internal team, for which we are very appreciative.

eBook: "From AI to Empathy"

After working together for three quarters, we collaborated with Brame's team to publish an eBook titled From AI to Empathy: Marketing Trends in 2024. The eBook was used for sales enablement and later launched on Product Hunt.

Off-Page SEO

Over the course of 16 months, we earned over 70 high-quality links to Brame's blog and website. Over 50 of those came from websites with a domain rating of 70+, and 20 from websites rated 80+. *Not bad for a company most people couldn't spell six months prior.*

Design & Social Media Marketing

For each new article we published, we created cover images and in-text visuals that, more often than not, ranked on SERP1 for image search. Working closely with Brame's social media team, we produced visual assets to promote Brame's content across LinkedIn and Instagram.

We are proud of Brame's achievements so far and our ongoing partnership. Gamification will continue to be the next big thing in marketing, and we are here to help Brame spearhead that revolution.

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