Vestlane: Fund Ops Platform For GPs And LPs

Private market stakeholders are not exactly known for moving fast — their highly regulated environment tends to reward caution over speed.

Yet Vestlane has been slowly but steadily winning over the private equity market in the DACH region.

Vestlane is a platform transforming fund management for private markets by automating the manual processes that fund managers have been tolerating for decades and streamlining investor onboarding. Founded in 2021 by fund formation lawyer Ivo Schmiedt, the platform quickly gained traction and has:

Vestlane connected with us through FAIR VC in 2024 to help them develop their content strategy and drive organic traffic.

Empact Challenge 

Private markets are a highly specialized niche — the kind where getting one term wrong in a blog post means losing all credibility with the reader by paragraph two. 

Polina Medvedeva

VP of Marketing, Vestlane

"Our industry (private equity) demands a unique skill set and deep expertise, so we were initially hesitant about working with a consultancy. But the Empact Partners team took the time to truly understand what it would take to grow our inbound efforts and got a dedicated consultant to specialize in our niche."

For content to truly resonate with Vestlane's audience—fund managers, investors, and legal professionals—it needed to go beyond basic information and deliver genuine value through in-depth industry expertise.

We had to design an entirely new content approach that combined deep industry research, expert interviews, and a journalistic style of storytelling.

Shanal Govender

Senior SaaS Media Consultant

"Our goal was to create content that not only educated and engaged readers but also positioned Vestlane as an authoritative voice in the private markets space."

Empact Roadmap 

To start, we conducted an in-depth analysis of their competitors to identify gaps and opportunities, which helped shape a content strategy that would set Vestlane apart.

Interview Based Content 

We took a hands-on approach to content creation for Vestlane, focusing on interviews to bring out authentic insights and expertise. 

We spent over 9 hours conducting interviews with Vestlane's founders and external experts.

Those nine-plus hours of conversation gave us the kind of material you simply cannot manufacture from desk research alone.

From these interviews, we developed 16 specialized content pieces that addressed different challenges and trends in the European private market. This approach ensured the content was both insightful and highly relevant to Vestlane's audience.

We also refreshed 13 existing blog articles to align with the latest insights, while experimenting with new backlink strategies to pull Vestlane's site out of the sandbox. Google's sandbox, not a children's playground — though the patience required is similar.

Empact Results 

By going deep into the private market niche and sourcing every piece of content from actual experts, we built a publication that Vestlane's audience — fund managers, LPs, legal professionals — would actually want to read. 

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Since partnering with us, Vestlane's content is seeing:   

Vlad Shvets

Empact Partners Founder and CEO

"Partnering with Vestlane allowed us to branch into a niche that we hadn't worked in previously, and it was interesting to see what worked and why."

We are proud of the work we accomplished together and excited to see where Vestlane goes next.