Private market stakeholders are generally slow to adapt to change because of their highly regulated environment.
Vestlane is an innovative platform transforming fund management for private markets by automating manual processes and streamlining investor onboarding. Founded in 2021 by fund formation lawyer Ivo Schmiedt, the platform quickly gained traction and has:
Vestlane connected with us through FAIR VC in 2024 to help them develop their content strategy and drive organic traffic.
Empact Challenge
Private markets are a highly specialized niche with unique terminology, regulatory considerations, and intricate operational structures.
For content to truly resonate with Vestlane’s audience—fund managers, investors, and legal professionals—it needed to go beyond basic information and deliver genuine value through in-depth industry expertise.
Empact Roadmap
To start, we conducted an in-depth analysis of their competitors to identify gaps and opportunities, which helped shape a content strategy that would set Vestlane apart.
Interview Based Content
We took a hands-on approach to content creation for Vestlane, focusing on interviews to bring out authentic insights and expertise.
These conversations provided us with rich material that emphasized Vestlane’s thought leadership and expertise in the field.
From these interviews, we developed 16 specialized content pieces that addressed different challenges and trends in the European private market. This approach ensured the content was both insightful and highly relevant to Vestlane's audience.
We also refreshed 13 existing blog articles to align with the latest insights, as well as tried new ways to generate backlinks to Vestlane's site and get them out of the sandbox.
Empact Results
By immersing ourselves in the private market niche and sourcing content from experts, we developed quality content for Vestlane’s audience.
Since partnering with us, Vestlane’s content is seeing: