Vestlane: Fund Ops Platform For GPs And LPs

Vestlane is a KYC/AML/fund operations platform for PE & VC funds. We helped them create expert content that resonated with their highly demanding niche audience.

Author:
Shanal Govender
Contributors:
Vlad Shvets, Juxhina Malaj
Date:
October 15, 2024

Private market stakeholders are generally slow to adapt to change because of their highly regulated environment.

Yet Vestlane has been slowly but steadily winning over the private equity market in the DACH region.

Vestlane is an innovative platform transforming fund management for private markets by automating manual processes and streamlining investor onboarding. Founded in 2021 by fund formation lawyer Ivo Schmiedt, the platform quickly gained traction and has:

279 Funds using the platform
More than 6000 LPs onboarded
Raised over €10 billion capital

Vestlane connected with us through FAIR VC in 2024 to help them develop their content strategy and drive organic traffic.

Empact Challenge 

Private markets are a highly specialized niche with unique terminology, regulatory considerations, and intricate operational structures. 

Polina
Polina Medvedeva
VP of Marketing, Vestlane
“Our industry (private equity) demands a unique skill set and deep expertise, so we were initially hesitant about working with a consultancy. But the Empact Partners team took the time to truly understand what it would take to grow our inbound efforts and got a dedicated consultant to specialize in our niche.”

For content to truly resonate with Vestlane’s audience—fund managers, investors, and legal professionals—it needed to go beyond basic information and deliver genuine value through in-depth industry expertise.

We had to design an entirely new content approach that combined deep industry research, expert interviews, and a journalistic style of storytelling.
Shanal Govender
Senior SaaS Media Consultant
“Our goal was to create content that not only educated and engaged readers but also positioned Vestlane as an authoritative voice in the private markets space.”

Empact Roadmap 

To start, we conducted an in-depth analysis of their competitors to identify gaps and opportunities, which helped shape a content strategy that would set Vestlane apart.

Interview Based Content 

We took a hands-on approach to content creation for Vestlane, focusing on interviews to bring out authentic insights and expertise. 

We spent over 9 hours conducting interviews with Vestlane’s founders and external experts.

These conversations provided us with rich material that emphasized Vestlane’s thought leadership and expertise in the field.

From these interviews, we developed 16 specialized content pieces that addressed different challenges and trends in the European private market. This approach ensured the content was both insightful and highly relevant to Vestlane's audience.

We also refreshed 13 existing blog articles to align with the latest insights, as well as tried new ways to generate backlinks to Vestlane's site and get them out of the sandbox.

Empact Results 

By immersing ourselves in the private market niche and sourcing content from experts, we developed quality content for Vestlane’s audience. 

Since partnering with us, Vestlane’s content is seeing:   

Improvement in search engine rankings, securing higher positions on Google SERPs.
Expanded keyword visibility, ranking for a broader range of targeted and relevant search terms.
Increased organic traffic, driving a notable rise in user sessions and page views.
Vlad Shvets
Vlad Shvets
Empact Partners Founder and CEO
“Partnering with Vestlane allowed us to branch into a niche that we hadn't worked in previously, and it was interesting to see what worked and why.”
We are proud of the work we accomplished together and excited to see where Vestlane goes next.

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