In 2025, Empact Partners went deep on AI Engine Optimization (AEO). We helped brands get found in AI-powered search engines like ChatGPT, Perplexity, and Google AI Mode. We built playbooks, ran campaigns, and published research that put AEO on the map for companies across industries.
The deeper we went, the clearer one problem became. There were no tools built for this new reality. Existing SEO platforms were retrofitting old dashboards with AI labels. The few "AI visibility" solutions that popped up were little more than API wrappers. They'd send a prompt to ChatGPT, show you the response, and call it "AI visibility tracking." Most required marketers to manually upload queries, select countries, and configure settings. And tracking alone wasn't enough. Everyone could pull data from AI engines. The hard part was doing something meaningful with it.
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Why We Built Qvery
That gap between what marketers needed and what the market offered became the founding insight behind Qvery. Rather than wait for legacy platforms to catch up, we co-founded Qvery to build something designed from scratch for the agentic web.
The thesis was simple. If the future of search is conversational and AI-driven, the tools need that same intelligence built in. Not dashboards that leave you to figure things out. Not analytics that require hours of configuration. Something that works for the marketer, not the other way around.
Qvery is an AI agent company, not a software tool company. That distinction matters. The visibility space is filled with trackers and dashboards that all follow the same pattern: pull data, display charts, leave the marketer to figure out what to do. We wanted to flip that. Qvery builds agents that collect data, analyze it, generate insights, and take action.
Qvery Dashboard: Brand Visibility at a Glance
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The Dashboard is your command center for understanding how AI engines see your brand. At a glance, you get everything that matters:
Qvery populates this data automatically. The platform scans your website, identifies your industry and competitors, and begins tracking from day one. No manual query setup. No keyword research. No spreadsheet gymnastics. Three modules: Dashboard, Queries, Citations. Nothing else.
Auto-Generated Topics and Queries
One of Qvery's most powerful features is intelligent query generation. Instead of asking marketers to manually input keywords (a process that's both tedious and limited), Qvery's AI agents automatically generate topics and queries based on your website content, industry context, and competitive landscape.
Here's how it works:
As the AI search landscape shifts, Qvery continuously discovers new relevant queries and keeps tracking current. The system does the work, not the user.
Qvery Assistant: Your AI Marketing Command Center
The Assistant is where the agentic vision comes to life. It's the single interface for interacting with all of Qvery's data and agents. Instead of clicking through dashboards and menus, you tell the Assistant what you want and get answers instantly.
Users interact with the Assistant in three ways:
The Assistant also runs GEO audits on demand: structured data, semantic HTML, content authority, all scored and delivered in seconds.
How Qvery Works
Getting started with Qvery is radically simple:
From there, Qvery runs 24/7. It tracks how AI engines talk about your brand, alerts you to changes in visibility and sentiment, and continuously discovers new queries as your content and the market evolve. Fifteen minutes from signup to your first AI visibility data.
The Vision Ahead
The AI Engine Researcher is the foundation. It collects visibility data and provides the intelligence that everything else builds on. Next, we're building the Mention Builder to automate brand mention creation at scale, the Content Optimizer to deliver page-by-page recommendations for AI visibility, and the UGC Agent to surface community conversations and prioritize engagement opportunities. The long-term vision: a full-stack AI marketing operating system where agents don't just inform, they execute.
Why This Matters
AI engines are becoming the primary way people discover products, services, and brands. Every brand that optimized for SEO will need to optimize for AI visibility. The companies that invest in this today will dominate their categories tomorrow. The ones that don't will become invisible.
We built Qvery because we saw this shift firsthand. We didn't just identify the problem. We built the solution. We deeply respect other companies in the space and see ourselves as students of the market. But we believe something not everyone has accepted yet: tools track, but agents work. And the teams that embrace AI agents today will be the ones leading their markets tomorrow.
