Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.
Some SaaS brands keep showing up in AI search results. We tracked thousands of queries to find what separates the winners from the invisible
A detailed comparison of ChatGPT and Google AI Mode, including the key citation difference most marketers miss and what it means for SaaS.
A practical guide to the three pillars of AI engine visibility: website optimization, third-party mentions, and UGC strategy for ChatGPT.
AI search is a zero-sum game with limited citation slots. Here's how the three pillars of AI visibility determine who gets recommended.
94% of content online earns zero backlinks. We built assets that belong to the other 6%.
Understand the Google algorithm, why penalties happen and how your team can create a roadmap to recovery.