Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

SEO

Some SaaS brands keep showing up in AI search results. We tracked thousands of queries to find what separates the winners from the invisible

Sharné McDonald
March 7, 2026
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SEO

A detailed comparison of ChatGPT and Google AI Mode, including the key citation difference most marketers miss and what it means for SaaS.

Gabby Kater
March 6, 2026
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SEO

A practical guide to the three pillars of AI engine visibility: website optimization, third-party mentions, and UGC strategy for ChatGPT.

Leon Claassen
March 6, 2026
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SEO

AI search is a zero-sum game with limited citation slots. Here's how the three pillars of AI visibility determine who gets recommended.

Shanal Govender
March 6, 2026
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SEO

94% of content online earns zero backlinks. We built assets that belong to the other 6%.

Shanal Govender
March 5, 2026
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Content Marketing
SEO

Understand the Google algorithm, why penalties happen and how your team can create a roadmap to recovery.

Megon Venter
March 5, 2026
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