Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

SEO

Ask ChatGPT one buyer question eight times: the top three brands stay put, the rest change. Mention building’s first gains show up there.

Samantha Spiro
Samantha Spiro
October 2, 2026
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SEO

We read 499 posts and comments from 10 official brand accounts on Reddit. One comment cleared five points. Here’s what works instead.

Samantha Spiro
Samantha Spiro
October 2, 2026
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SEO

Reddit SEO, seen from the losing side: a thread ranked first for 9 of 12 software buying searches we ran by doing a landing page’s job.

Samantha Spiro
Samantha Spiro
October 2, 2026
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SEO

One screenshot of an AI answer measures the person asking. Five logged-out runs per question, on two engines, measure your market.

Leon Claassen
Leon Claassen
October 2, 2026
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SEO

28 figures on how few sites AI engines cite, how fast that short list narrows and churns, and why breadth wins by 2028.

Heather Holland
Heather Holland
October 2, 2026
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SEO

49 figures on whether AI engines cite local-language pages or English ones, per engine and per market, each traced to its origin.

Wihan van Zyl
Wihan van Zyl
October 1, 2026
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