Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

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SEO

45 figures from the rules of 138 subreddits AI engines cite: where a brand may promote itself, on what conditions, and where it may not.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SaaS Media

Marketing ops owns the record, GTM engineers the pipes into it, marketing engineers the agents. Staff the one the others read from first.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SaaS Media

Nothing in your analytics shows where a buyer’s bot gives up on your pricing or demo page. Here is how to find it and what to fix.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SEO

Three different judges can remove your posts, and one penalty can land on the product’s name. How to read the rules before posting again.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SEO

ChatGPT, Google AI Mode and Claude cite different sources. How to read each one on its own and decide which to work on first.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SEO

Claude cites ranked lists in 98% of answers, Google AI Mode cites Reddit in 35%. Seven ways onto the pages each engine reads.

Vlad Shvets
Vlad Shvets
November 1, 2026
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