Headquartered in San Francisco, CA, Feathery is a no-code form builder built for teams that need more than a drag-and-drop template and a prayer. After raising $4M in seed funding, the company reached profitability in March 2024, growing its ARR to 7-figures.
Before meeting Feathery's team, our founder and CEO Vlad led growth at Paperform and took them from $25k to $250k MRR in 3 years. This gave us a unique perspective on the form builder landscape — the kind you only get from living inside it. In 2023, we got introduced to Feathery and immediately saw the opportunity. Their niche focus was offering highly customizable forms, mainly for insurance and financial services.
.png)
Empact Challenge
When we started working with Feathery's team, they were aiming to scale their business, build a laser-focused content strategy, and grow their market presence. So, we focused on building a strong digital presence through high-quality content that resonated with Feathery's core users.
The objective was straightforward — help Feathery:
Empact Roadmap
We experimented with new SaaS media strategies from day one. From creating interactive demos of the software to embedding Feathery's bespoke forms, we made sure every Feathery article gave readers something they couldn't get from a competitor's generic "Top 10 Form Builders" listicle.
-
Interactive Demos
Nothing sells a form builder like actually using it. We embedded interactive demos in almost every article so readers could experience Feathery's features firsthand — no signup required, no sales rep hovering. -
Custom Form Embeds
We also embedded Feathery's bespoke forms directly into the articles, turning each post into a living product showcase. -
Template Integrations
Feathery has about 60 form templates for various industries, from Fintech to Healthcare. We showcased all relevant templates for each specific use case so readers could try them out on the spot.
Creating Bespoke Articles For Bespoke Forms
Walking users through Feathery's intuitive platform and showcasing its features in action was our top priority. In 16 months, we helped Feathery achieve over 300% organic traffic growth and over 5.5 million impressions. Over the past year, we doubled down on adding real case studies and firsthand expertise to each post — because nothing ages worse than a blog article with zero substance.
Getting Feathery Featured In Top Listicles
In the past year, we deployed our 'Existing Articles Outreach' strategy to get Feathery featured in top-ranking listicles for best B2B form builders. The result: measurably higher SERP ownership for Feathery's brand.
Here's How We Did It
Feathery is already transforming how companies handle data collection and activation. We're not done — there are more channels to own and more search results to take over.
