Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.
Great product tutorials come from product knowledge, not content templates. Here's how to create tutorials users actually want to follow.
Why working directly with SaaS founders produces the best results, and why AI is making small companies more powerful than ever.
Most SaaS companies onboard GTM hires terribly. The gap between shallow and deep onboarding has become a canyon in the AI era.
AI search is a zero-sum game with limited citation slots. Here's how the three pillars of AI visibility determine who gets recommended.
Schema markup turned from a technical SEO checkbox into a competitive advantage for AI engine visibility. Here is how to use it.
A podcast is the lowest-effort, highest-information-gain content format. One conversation generates 15-20 content assets.
