Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

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SEO

Google’s guide is right about every page you own. On who-to-hire questions, its AI Mode cited mostly ranked lists and Reddit threads.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SEO

63 dated figures on how many sources Perplexity lists, where they come from and the traffic it sends, for teams deciding on a budget.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SEO

Google’s AI report counts links shown, not brands named. In Google AI Mode, about half the answers naming a brand never link to it.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SaaS Media

Sales says the leads are bad and nobody can show why. Claude Code can build a database whose score prints its reasons.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SaaS Media

Reddit sells access to Google and OpenAI and is suing Anthropic and Perplexity. What that means for the Reddit work in your AI search plan.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SaaS Media

Paying for contact data before you know which companies deserve it? Read each company’s own pages with AI first, then enrich only what fits.

Vlad Shvets
Vlad Shvets
November 1, 2026
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