Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

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SEO

40 figures on how rarely ChatGPT, Google AI Mode and other AI engines cite the same sources, and where to start measuring.

Vlad Shvets
Vlad Shvets
November 6, 2026
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SEO

The tactics are public. Getting named by AI engines takes one owner pitching the pages they quote, fixed questions, and quarters.

Vlad Shvets
Vlad Shvets
November 6, 2026
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Content Marketing

Generic pages start in what an agent reads first. The material our consultants assemble before each article, and why more rules backfire.

Vlad Shvets
Vlad Shvets
November 6, 2026
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SEO

Pick the communities for a Reddit program from evidence: where your buying questions get asked, what AI answers cite, what the rules allow.

Vlad Shvets
Vlad Shvets
November 5, 2026
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SaaS Media

Fathom and Granola give an agent one person’s view. Gong’s MCP server hands out briefs and never a transcript.

Vlad Shvets
Vlad Shvets
November 5, 2026
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SEO

Most of a Reddit buying thread is written on its first day, and AI engines quote threads like it a year on. Why reading comes first.

Vlad Shvets
Vlad Shvets
November 5, 2026
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