Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

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SEO

High-DR sites have nothing to gain from a swap with a low-DR one. Here is what a young site can trade instead.

Gabby Saayman
Gabby Saayman
November 2, 2026
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SEO

Forty thousand views and zero signups are not a contradiction. They are two scoreboards, and only one of them was ever about leads.

Gabby Saayman
Gabby Saayman
November 2, 2026
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SEO

Engines name the vendors on pages they already read, so a mention brief changes the list, the ask and the promise a link brief made.

Heather Holland
Heather Holland
November 1, 2026
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SEO

AI answers change every time you ask, yet a category’s picture holds for about a week. 87 statistics on how far AI results move, and why.

Leon Claassen
Leon Claassen
November 1, 2026
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SEO

69 figures on what ChatGPT and Google AI Mode read before naming software: vendor sites lead, and roundup listings outweigh links.

Leon Claassen
Leon Claassen
November 1, 2026
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Content Marketing

Compliance rewrote your last article into nothing, your experts will not be quoted, and AI content is making both problems worse.

Garith Prior
Garith Prior
November 2, 2026
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