Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

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SEO

143 figures show AI search took over unevenly by country, and where a product is local, the AI shortlist changes at the border.

Shanal Govender
Shanal Govender
November 1, 2026
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SEO

93 figures put Reddit on Google’s first page for 87 of 100 software searches and in about a quarter of AI answers on software buying.

Leon Claassen
Leon Claassen
November 1, 2026
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SEO

How many brands an AI answer actually names before it stops, and what that means for a crowded software category.

Gabby Saayman
Gabby Saayman
November 2, 2026
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SEO

On twelve software buying searches, a Reddit thread outranked 38 of 41 vendor blog posts and was cited in 10 of 11 AI Mode answers.

Leon Claassen
Leon Claassen
November 1, 2026
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SEO

AI engines named a software vendor three to five times as often when a cited roundup listed it. Domain rating added nothing past that.

Leon Claassen
Leon Claassen
November 1, 2026
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SaaS Media

45 figures on how buyers use B2B case studies, and what 185 customer stories carry: nearly always a number, rarely a starting point.

Sharné McDonald
Sharné McDonald
November 2, 2026
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