Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

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SEO

AI engines disagree on when to cite Reddit, and on Qvery’s questions ChatGPT all but dropped it in one August week. Steer by buyers.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SEO

Of 48,615 requests to our domains that claimed to be an AI bot, under a third could be verified. Four of six tools say how they check.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SEO

Most teams track AI visibility and far fewer trust the number: 37 figures on GEO budgets, owners and measurement, with our own baselines.

Vlad Shvets
Vlad Shvets
November 1, 2026
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Content Marketing

Messaging frameworks fail when no page depends on them and nobody owns them. Seven ways to build one your team keeps using.

Garith Prior
Garith Prior
November 2, 2026
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SEO

143 figures show AI search took over unevenly by country, and where a product is local, the AI shortlist changes at the border.

Shanal Govender
Shanal Govender
November 1, 2026
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SEO

93 figures put Reddit on Google’s first page for 87 of 100 software searches and in about a quarter of AI answers on software buying.

Leon Claassen
Leon Claassen
November 1, 2026
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