Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

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SEO

44 figures on sampling AI answers: a 20-question check lands within five points of a brand’s monthly figure just 55% of the time.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SaaS Media

49 figures on PLG after Airtable and Miro sold: free plans are still the default, and ChatGPT reads help docs more than blogs.

Vlad Shvets
Vlad Shvets
November 1, 2026
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SaaS Media

111 free trial conversion statistics, and why the best-looking rates often measure the card, the clock, and who forgot to cancel.

Samantha Spiro
Samantha Spiro
November 1, 2026
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SEO

Ask ChatGPT one buyer question eight times: the top three brands stay put, the rest change. Mention building’s first gains show up there.

Samantha Spiro
Samantha Spiro
November 1, 2026
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SEO

We read 499 posts and comments from 10 official brand accounts on Reddit. One comment cleared five points. Here’s what works instead.

Samantha Spiro
Samantha Spiro
November 1, 2026
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SEO

Reddit SEO, seen from the losing side: a thread ranked first for 9 of 12 software buying searches we ran by doing a landing page’s job.

Samantha Spiro
Samantha Spiro
November 1, 2026
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