Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.
AI answers already carry what page one repeats. What earns a page its place is the case, person or first-hand use only you can add.
44 figures on how B2B buyers decide before they call a vendor, and the five or six brands an AI answer puts on their shortlist.
Buyers now get a shortlist built from published proof of fit. A less-known product can win it, and an undocumented feature loses it.
AI engines read your site, then name companies from what the rest of the web says. Keep the SEO retainer and rewrite what it reports.
47 figures on where buyers ask now: Google kept its box, AI answers took the clicks, and those answers quote Reddit, YouTube and listicles.
A writer is hired to own the words. Results depend on four jobs beside them, which is why the honest answer is usually both.
