Empact Zone

Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.

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SEO

54 figures on what AI engines cite in insurance, fintech, legal, and healthcare, where a vendor’s own pages are cited least.

Garith Prior
Garith Prior
November 2, 2026
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SEO

Visibility is a number before it is a strategy. Define it, take a baseline this week, then work the levers in order.

Gabby Saayman
Gabby Saayman
November 2, 2026
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SEO

Your visibility number went from 40% to 12% with nothing changed. Here is what makes a query sample hold still.

Gabby Saayman
Gabby Saayman
November 2, 2026
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SEO

A DR twenty blog keeps showing up in ChatGPT's sources and a DR eighty publication never does. Here is the sort key that explains why.

Gabby Saayman
Gabby Saayman
November 2, 2026
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SEO

Eleven members, four of them colleagues, and weekly product news: your subreddit has a ratio problem before it has a growth problem.

Gabby Saayman
Gabby Saayman
November 9, 2026
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SEO

In our panel, about half of what AI engines pulled from roundups sat on sites below DR 40. Sort targets by what the engines read.

Leon Claassen
Leon Claassen
November 1, 2026
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