Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.
Six website builders for a SaaS marketing site, judged on what each one handles for search before anyone touches a setting.
Two of seven no-code agent builders make an agent ask before it sends, out of the box: ChatGPT workspace agents and Lindy.
45 figures on how buyers use B2B case studies, and what 185 customer stories carry: nearly always a number, rarely a starting point.
A SaaS brand changes with its product, so the asset library worth buying is the one your team works from, not the archive it files to.
49 figures on renaming a company: the changes that pay carry a real reason, and AI answers keep the old name for years.
64 B2B brand marketing statistics: flat budgets, dearer search clicks, rising LinkedIn, and AI answers that cite vendors’ own pages.
