Front-footed. Experimental. SaaS thought leaders. That’s how we see ourselves, and it’s reflected in our research. Read our Empact Zone publication to gain ground in your industry.
44 figures on how B2B buyers decide before they call a vendor, and the five or six brands an AI answer puts on their shortlist.
A writer is hired to own the words. Results depend on four jobs beside them, which is why the honest answer is usually both.
49 figures on PLG after Airtable and Miro sold: free plans are still the default, and ChatGPT reads help docs more than blogs.
111 free trial conversion statistics, and why the best-looking rates often measure the card, the clock, and who forgot to cancel.
Six big SaaS brands owned 0 of 60 top results for their own “alternatives” searches. Competitor comparison pages answered for them.
From Vectornator to Linearity and ConvertKit to Kit. The success stories, horror stories, and everything rebranding actually entails.
